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Construction Industry Outlook - Nov 7th, 2017
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Join us for this GVCA Member Exclusive event! Construction Industry Outlook - Where are we now? Where are we going?

When: Tuesday November 7th, 2017
4:00pm - 6:00pm
Where: Deer Ridge Golf Club
200 Deer Ridge Drive
Kitchener, Ontario  N2P 2K5
Contact: GVCA
519-622-4822 x 120

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Join us for this GVCA Member Exclusive event!

Construction Industry Outlook  - Where are we now? Where are we going?


We welcome Keynote Speaker: Lucinda Wallace, Senior Director, Marketing & Strategy, Waterloo Region Economic Development Corp. (WREDC)

Lucinda Wallace is a highly-accomplished business leader, and a key contributor to strategic operations at Waterloo EDC in her role as Senior Director of Marketing and Strategy. Her breadth of experience includes North American leadership roles in Procurement, Marketing, Sales and General Management, most recently as an executive with Waterloo Region’s largest food manufacturer, Dare Foods Limited.

Lucinda is known for leveraging strong analytical skills to create and execute insight-driven growth strategies that over-deliver on sales and profit objectives. During her time at Dare Foods, Lucinda’s marketing accomplishments included the development and execution of integrated brand initiative platforms and campaigns that drove sustainable increases in market share. This accomplishment included the strategic portfolio optimization, re-positioning and re-launch of a brand that became number one in its segment. Lucinda and her prior marketing teams were awarded 3 Grand Prix awards for Innovation and 2 Gold POPAI awards for merchandizing excellence.


An alumna of Wilfrid Laurier University, Lucinda has developed a strong network locally as she and her family are long-standing and passionate advocates of Waterloo Region. A talent-focused leader, Lucinda believes in taking genuine care in the development of her team. Her leadership capabilities, extensive experience, and marketing expertise are significant assets to the Waterloo EDC team.

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